Fire in the mountain, run run run !!

At work our only constant companion is the need to be churn something different something unique all the time. Being unique today is truck load more difficult that what it was even half a decade ago ! The probability that what I think is a novel thought would have been used maybe minutes back by someone and my big idea would just remain a good idea already used.

When my friends in brand management talk over the phone as meeting is more rare than solar eclipse we always allocate time to discuss this problem! And yet have not come up with solution !

Thinking out of the box is easy to talk about than follow and some methodologies available makes life much more simpler but innovating all the time does take a toll on our mental health. Out performing each time, every time is no longer an option to most of us, its become a way of life. You do have option, either you are in the race or you are out. So actually speaking thinking you have an option is a mirage that some how makes you feel powerful and in control.

I started thinking why are we getting competitive at neurotic pace, why are needs so high and satisfaction levels so low ? Why does our hunger for variety never cease and stability only means stagnancy ? Why is polygamy in and monogamy boring ? Why is danger sexy and right seem so stupid ?

Well this is what I think is the cause of our plight today. Today we have 1000 things which we do not really need and have gone ahead and labeled them as necessity. We want to satisfy others, we are more tuned to strangers and yet we turn deaf ear to the call from with in. Further more we today look around us for strength, for inspiration, for thoughts, for ideas and have forgotten to look inside us. We have forgotten US .. the unique person that each one is, with a set of goods, bads, madness, thoughts, values, preferences etc. Maybe if we spend more time with ourselves, making it a conscious choice we will be able to understand the most basic human relation, the one we share with our own selves, once we reach a stage when this relationship with self turns harmonious, we will be able to transfer this uniqueness from us as a being to our job, to our way of handling problems, to evolve as better people both on and off job.

An acquaintance would always comment saying “you marketing professionals are this” and “you marketing professionals are that”. I always told him “my profession does not define my individuality.” and now to add to it, lets add individuality to our profession only if we understand ourselves better and then bring this understanding to our work. Uniqueness will follow !